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Building Online Stores with osCommerce: Professional Edition [Paperback]

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Item description for Building Online Stores with osCommerce: Professional Edition by David Mercer...

Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:

- Increase your sales through cross-selling and up-selling - Offer custom discounts and support the use of gift certificates - Incorporate your own RSS feed to enhance the content of the site - Use and control banners to market popular or profitable products within your store - Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies - Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes - Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business

These techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce.

Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.

As you become serious with osCommerce, this book will show you how to make the most of osCommerce's open source development process and community. You will see how to use the community as an excellent resource for developing your business strategies and practices, as well as making it easy to continuously enhance your customers' shopping experience.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   388
Est. Packaging Dimensions:   Length: 9.2" Width: 7.4" Height: 0.9"
Weight:   1.25 lbs.
Binding  Softcover
Release Date   Oct 15, 2005
Publisher   Packt Publishing
ISBN  1904811140  
ISBN13  9781904811145  

Availability  80 units.
Availability accurate as of May 22, 2017 01:14.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About David Mercer

Register your artisan biography and upload your photo! Mercer is Senior Lecturer at Europe's largest Business School, at the Open University. He directs the Futures Observatory and also chairs the tema responsible for the e-commerce elements of the OUBS Masters programmes.

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Product Categories

1Books > Subjects > Business & Investing
2Books > Subjects > Computers & Internet > Digital Business & Culture > Manager's Guides to Computing
3Books > Subjects > Computers & Internet > Home & Office > Internet
4Books > Subjects > Computers & Internet > Programming > General
5Books > Subjects > Computers & Internet > Web Development > Scripting & Programming > General

Reviews - What do customers think about Building Online Stores with osCommerce: Professional Edition?

A waste of time and money!  Jan 4, 2008
As someone who is not familiar with php, or any other programming I wanted a book something like one in Adobe's 'Classroom in a Book' series. That is, a book that step-by-step takes you through the process of setting up and using a program.

David Mercer's book does the opposite. He uses a lot of words and anecdotes that are of little/no relevance and make it hard to find the information you need (if it is there at all).

I bought this book because I needed to learn quickly how to set up osCommerce sites. Had expected that it would show me the process in a fairly clear and straight-forward manner, but found the explanations so confusing and lacking that I could have saved the money.
Ended up going to Zen Cart instead.
Which seems a lot easier to use, and has much better instructions.

Live and learn!

because of this book I have an online store  Sep 18, 2007
I purchased this book to help me get my online store going for the artwork i create. In a few short weeks after reading the book and using it as a guide for my site i know have a fully functional online store that can be found through search engines. Check it out if you are curious.
Solid but now 2 years old...  Aug 26, 2007
Just finished reading this. Had I read this book two years ago, I suspect it would have been a 4 or 5. Even two years later the book is pretty solid. Who is this book not for? People who already know their way around osCommerce a little bit. You won't learn much new. Therefore, it is for newbies (such as myself) - right? The answer is kind of. Chapter 2 on the development environment may leave you a bit frustrated. If you are completely new to programming on the web and some its technologies, find another book that has a more current description of how to set up your development environment. If you don't mind struggling a bit or have ever developed code on your computer, you will be fine. Assuming you get through Chapter 2, the book is pretty good at providing just enough information to wet your palette. Certainly walks you through examples as well as leaves some for yourself...good way to learn.
Excellent book for beginners  Jul 19, 2007
I am a newbie to not only oscommerce, but also apache, mysql and php. I foung this book to be very helpful in getting an understanding about how all of these products work together in order to get an ecommerce site up and running. Written in such an easy to read and understand manner, it becomes a simple process of building an oscommerce site and deploying to a live server. I'm not real sure if I could have coped with the whole process without the help of this book. Highly recommended.
A 'dummies' text on steroids  Oct 21, 2006
This isn't by any means a definitive OSCommerce text, but it will give an EXPERIENCED programmer with a PHP/MySQL background a solid launch point for implementing an OSCommerce store.

OSCommerce isn't rocket science, but it IS really complicated if you want to modify it in any way. This book provides a vocabulary and a rudimentary framework for how OSCommerce is structured and how its parts interact.

This book isn't all you need to develop a great OSCommerce store, but it sure does get you started!

Glad I bought it!

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