Item description for How Not to Come Second: The Art of Winning Business Pitches by David Kean...
Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.
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Est. Packaging Dimensions: Length: 8.5" Width: 5.83" Height: 0.94" Weight: 0.71 lbs.
Release Date May 28, 2006
Publisher Cyan Communications
ISBN 1904879624 ISBN13 9781904879626
Availability 0 units.
More About David Kean
<div><b>David Kean</b> is the European business development director of Diversified Agency Services, a division of Omnicom Group. He has more than 20 years of experience in the UK advertising world handling the client business side of brands such as Canon, General Motors, and McDonalds.</div>
Reviews - What do customers think about How Not to Come Second: The Art of Winning Business Pitches?
Splendid :o) Nov 19, 2006
Very helpful. Down to basics. No long complicated paraphrasing. Simply: "Do this - then you'll achieve that!" Of course not every rule can be applied in every situation. This book is a BIG HELPER for all involved in client contacts, not only in direct sales. * * * * *
Fast guide to success Jul 22, 2006
Tiny book that helps every communication professional. Packed with examples and cases it provides also great checklist for the winning the pitches.It's open, so you can adapt the approaches described in it.
pitch success record Jun 19, 2006
The only book i have read so far that took the blur off the always subjective pitch techniques and gave rationales and systematic approach making pitch teams understand the essence of how to come first. It became a must-read in our agency. Buying this book will change your pitch record!