Item description for Brand Warfare: 10 Rules for Building the Killer Brand by David D'Alessandro & Grover Gardner...
A marketing bestseller!
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Est. Packaging Dimensions: Length: 7.1" Width: 4.5" Height: 1.2" Weight: 0.25 lbs.
Binding Audio Cassette
Release Date Nov 25, 2003
Publisher American Media International
ISBN 1932378049 ISBN13 9781932378047
Availability 0 units.
More About David D'Alessandro & Grover Gardner
David F. D'Alessandro is a former Chairman and CEO of John Hancock Financial Services. He is sought after as a speaker for corporations, universities, and governmental conventions. In addition, D'Alessandro is a guest columnist for the Boston Globe and a guest commentator on CNBC for a variety of business and social issues. D'Alessandro also serves as the Vice Chairman of the Board of Trustees at Boston University.
David F. D'Alessandro currently resides in Boston, in the state of Massachusetts.