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Brand Warfare: 10 Rules for Building the Killer Brand

By David D'Alessandro (Author) & Grover Gardner (Narrator)
Our Price $ 16.80  
Retail Value $ 24.00  
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Item Number 255374  
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Item description for Brand Warfare: 10 Rules for Building the Killer Brand by David D'Alessandro & Grover Gardner...

A marketing bestseller!

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Item Specifications...

Est. Packaging Dimensions:   Length: 7.1" Width: 4.5" Height: 1.2"
Weight:   0.25 lbs.
Binding  Audio Cassette
Release Date   Nov 25, 2003
Publisher   American Media International
ISBN  1932378049  
ISBN13  9781932378047  

Availability  0 units.

More About David D'Alessandro & Grover Gardner

Register your artisan biography and upload your photo! David F. D'Alessandro is a former Chairman and CEO of John Hancock Financial Services. He is sought after as a speaker for corporations, universities, and governmental conventions. In addition, D'Alessandro is a guest columnist for the Boston Globe and a guest commentator on CNBC for a variety of business and social issues. D'Alessandro also serves as the Vice Chairman of the Board of Trustees at Boston University.

David F. D'Alessandro currently resides in Boston, in the state of Massachusetts.

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Product Categories

1Books > Audiocassettes > Business > Management
2Books > Audiocassettes > General
3Books > Bargain Books
4Books > Subjects > Business & Investing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Advertising
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Product Management

Christian Product Categories
Books > Christian Living > Practical Life > Business & Leadership

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