Item description for Basics Product Design: Idea Searching (Basics Product Design) by David Bramston...
Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize---twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps---starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with Basics Product Design: Idea Searching.
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Est. Packaging Dimensions: Length: 0.5" Width: 6.25" Height: 9.25" Weight: 1.16 lbs.
Release Date Oct 14, 2008
Publisher AVA Publishing
ISBN 2940373760 ISBN13 9782940373765
Availability 0 units.
More About David Bramston
David Bramston is head of Product Design at the Lincoln University, U.K. He has worked in the design industry for companies such as Motorola, Swatch, and Christian Dior, and has exhibited and presented work internationally.