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Smokey, Rosie, and You! [Paperback]

Our Price $ 12.57  
Retail Value $ 17.95  
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Item Number 244003  
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Item description for Smokey, Rosie, and You! by A. Ehrlich David...

Smokey Bear and Rosie the Riveter? Many Americans remember these two famous icons from their childhood, while younger folks may only recognize Smokey and Rosie from gifts in museum shops. Yet, behind these two very familiar faces are great stories about how and why they were created and their lasting impact on Americans. This book is filled with great stories like those of Smokey and Rosie. Take a fascinating journey through history including a colorful cast of brilliant, eclectic marketing strategists--such as John Adams, Teddy Roosevelt, George Creel, Elizabeth Cady Stanton, Alice Paul, and FDR. They show how massive public marketing campaigns have successfully shifted public opinion and behavior by linking social issues to patriotism and democratic ideals. In addition, contemporary case studies filled with practical lessons and key trends that will impact the marketing of public programs today and tomorrow are presented. Put these all together--along with the TRACK marketing framework--and you will have the inspiration and the ingredients for your next public marketing campaign!

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Item Specifications...

Pages   285
Est. Packaging Dimensions:   Length: 8.5" Width: 5.5" Height: 0.69"
Weight:   0.92 lbs.
Binding  Softcover
Release Date   Aug 1, 2007
Publisher   The Track Center for Marketing Public Programs
ISBN  1934248339  
ISBN13  9781934248331  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Biographies & Primers > Company Profiles
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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