Newsletter   Secure Checkout   View Cart (0 items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Smokey, Rosie, and You! [Paperback]

Our Price $ 12.57  
Retail Value $ 17.95  
You Save $ 5.39  (30%)  
Item Number 244003  
Buy New $12.57
Out Of Stock!
Currently Out Of Stock
Currently unavailable...

Item description for Smokey, Rosie, and You! by A. Ehrlich David...

Smokey Bear and Rosie the Riveter? Many Americans remember these two famous icons from their childhood, while younger folks may only recognize Smokey and Rosie from gifts in museum shops. Yet, behind these two very familiar faces are great stories about how and why they were created and their lasting impact on Americans. This book is filled with great stories like those of Smokey and Rosie. Take a fascinating journey through history including a colorful cast of brilliant, eclectic marketing strategists--such as John Adams, Teddy Roosevelt, George Creel, Elizabeth Cady Stanton, Alice Paul, and FDR. They show how massive public marketing campaigns have successfully shifted public opinion and behavior by linking social issues to patriotism and democratic ideals. In addition, contemporary case studies filled with practical lessons and key trends that will impact the marketing of public programs today and tomorrow are presented. Put these all together--along with the TRACK marketing framework--and you will have the inspiration and the ingredients for your next public marketing campaign!

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   285
Est. Packaging Dimensions:   Length: 8.5" Width: 5.5" Height: 0.69"
Weight:   0.92 lbs.
Binding  Softcover
Release Date   Aug 1, 2007
Publisher   The Track Center for Marketing Public Programs
ISBN  1934248339  
ISBN13  9781934248331  

Availability  0 units.

More About A. Ehrlich David

Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

1Books > Subjects > Business & Investing > Biographies & Primers > Company Profiles
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about Smokey, Rosie, and You!?

Be the first to write a review about Smokey, Rosie, and You!

Ask A Question or Provide Feedback regarding Smokey, Rosie, and You!

Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :

Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!

Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter

Gift Certificates
RSS Feeds
About Us
Contact Us
Terms Of Use
Privacy Policy