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Branding- How to determine your brand and channel your marketing efforts correctly [Paperback]

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Item Number 218581  
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Item description for Branding- How to determine your brand and channel your marketing efforts correctly by Daniel Peterson...

With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.



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Item Specifications...


Pages   172
Est. Packaging Dimensions:   Length: 9.5" Width: 6.7" Height: 0.5"
Weight:   0.3 lbs.
Binding  Softcover
Release Date   Jun 1, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836416743  
ISBN13  9783836416740  


Availability  75 units.
Availability accurate as of Feb 23, 2017 01:29.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General



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