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Laugh and Learn Pharmaceutical Sales Code

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Item Number 253407  
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Item description for Laugh and Learn Pharmaceutical Sales Code by Daniel Farb...

This title is part of the UniversityOfHealthCare/ UniversityOfBusiness Interactive Training Library, which offers authoritative, clearly written material in an interactive form for better comprehension and documentation of completion. The new PHRMA sales and marketing conduct code for the pharmaceutical industry was issued in 2002 after revelations of unethical marketing practices appeared in the media and the FDA announced a huge fine for one company. Although the code is voluntary, the industry considers it a standard of behavior and the OIG compliance guidelines are based on it. This course will teach you the code in an amusing and memorable way, as the sales teams at Deep Breath Respiratory Products try to figure out ways to beat the code and channel benefits to the doctors who prescribe their products. Estimated time: 1-3 hours. 118 pages. You must have Internet Explorer 4.0 or higher running on your computer. Supported operating systems are Windows 95, 98, 98 SE, ME, 2000, or XP. You will need Internet access to e-mail us your unique key and receive a password key. License is for one user on one computer.

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Item Specifications...

Pages   118
Est. Packaging Dimensions:   Length: 5.5" Width: 4.9" Height: 0.1"
Weight:   0.2 lbs.
Binding  CD-ROM
Release Date   Aug 20, 2003
Publisher   UniversityOfHealthCare
ISBN  193263455X  
ISBN13  9781932634556  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General
4Books > Subjects > Medicine > Education & Training > General
5Books > Subjects > Medicine > Pharmacology > Pharmacy
6Books > Subjects > Professional & Technical > Medical > Pharmacology > Pharmacy

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