Item description for Moving into Mass Customization by Claus Rautenstrauch...
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
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Est. Packaging Dimensions: Length: 9.2" Width: 5.8" Height: 0.5" Weight: 0.05 lbs.
Release Date Aug 26, 2002
ISBN 3540436111 ISBN13 9783540436119
Availability 58 units. Availability accurate as of Oct 25, 2016 11:29.
Usually ships within one to two business days from La Vergne, TN.
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More About Claus Rautenstrauch
Claus Rautenstrauch was born in 1961 and has an academic affiliation as follows - Otto von Guericke University, Denmark.