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From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications (Mode) [Paperback]

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Item description for From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications (Mode) by Claudio Marenco Mores, Marsilio & Huw Evans...

The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.
Claudio Marenco Mores is an architect who specializes in brand design and the marketing of luxury goods. He works as an editor for various fashion magazines and is head of communications for a multinational company.

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Item Specifications...


Pages   175
Est. Packaging Dimensions:   Length: 0.75" Width: 6.25" Height: 8.25"
Weight:   0.95 lbs.
Binding  Softcover
Release Date   Jan 30, 2007
Publisher   Marsilio
ISBN  8831789570  
ISBN13  9788831789578  


Availability  0 units.


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Product Categories

1Books > Special Features > New & Used Textbooks > Architecture
2Books > Subjects > Arts & Photography > Fashion > General
3Books > Subjects > Home & Garden > Interior Design > Professional Reference
4Books > Subjects > Professional & Technical > Architecture > Building Types & Styles > General
5Books > Subjects > Professional & Technical > Architecture > General
6Books > Subjects > Professional & Technical > Architecture > Interior Design > Professional Reference



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