Item description for From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications (Mode) by Claudio Marenco Mores, Marsilio & Huw Evans...
The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike. Claudio Marenco Mores is an architect who specializes in brand design and the marketing of luxury goods. He works as an editor for various fashion magazines and is head of communications for a multinational company.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 8.25" Weight: 0.95 lbs.
Release Date Jan 30, 2007
ISBN 8831789570 ISBN13 9788831789578
Availability 0 units.
More About Claudio Marenco Mores, Marsilio & Huw Evans
Claudio Marenco Mores is an architect who specializes in brand design and the marketing of luxury goods. He works as an editor for various fashion magazines and is head of communications for a multinational company.