Item description for Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective by Chuanlan Liu...
Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.
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Est. Packaging Dimensions: Length: 8.5" Width: 5.5" Height: 0.63" Weight: 0.95 lbs.
Release Date Jun 28, 2007
Publisher Cambria Press
ISBN 193404315X ISBN13 9781934043158
Availability 123 units. Availability accurate as of Oct 25, 2016 08:18.
Usually ships within one to two business days from La Vergne, TN.
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