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Est. Packaging Dimensions: Length: 8.57" Width: 5.4" Height: 1.26" Weight: 0.84 lbs.
Release Date Nov 18, 2002
Publisher New Island Books
ISBN 1904301045 ISBN13 9781904301042
Availability 0 units.
More About Christopher
Martin Christopher is Professor of Marketing and Logistics, Cranfield School of Management and Deputy Director of the School with responsibility for Management Development Programmes. Malcolm McDonald is Professor of Marketing Strategy, Cranfield School of Management and is Deputy Director of the School with responsibility for e-business.