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A Risk-Benefit Perspective on Early Customer Integration (Contributions to Management Science) [Paperback]

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Item description for A Risk-Benefit Perspective on Early Customer Integration (Contributions to Management Science) by Christoph Kausch...

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value toeach particularinnovation project.To support but not to replace the final managerial decision, a mathematical formula is developed. Itcan be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.

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Item Specifications...

Pages   244
Est. Packaging Dimensions:   Length: 9.13" Width: 6.06" Height: 0.63"
Weight:   0.88 lbs.
Binding  Softcover
Release Date   Oct 4, 2007
Publisher   Physica-Verlag Heidelberg
ISBN  3790819611  
ISBN13  9783790819618  

Availability  99 units.
Availability accurate as of May 26, 2017 03:42.
Usually ships within one to two business days from La Vergne, TN.
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1Books > Subjects > Business & Investing > Business Life > Organizational Behavior
2Books > Subjects > Business & Investing > Economics > Theory
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Industries & Professions > Customer Service
5Books > Subjects > Business & Investing > Management & Leadership > Management Science
6Books > Subjects > Business & Investing > Management & Leadership > Operations Research
7Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning
8Books > Subjects > Health, Mind & Body > Diets & Weight Loss > Diets > Weight Maintenance
9Books > Subjects > Professional & Technical > Professional Science > Mathematics > Applied > General
10Books > Subjects > Science > Mathematics > Applied > General

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