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Corporate Social Responsibility as an International Strategy (Contributions to Economics) [Hardcover]

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Item description for Corporate Social Responsibility as an International Strategy (Contributions to Economics) by Christina Keinert...

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage.

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs.

This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

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Item Specifications...

Pages   153
Est. Packaging Dimensions:   Length: 0.5" Width: 6" Height: 9"
Weight:   0.85 lbs.
Binding  Hardcover
Release Date   Apr 14, 2008
Publisher   Physica-Verlag Heidelberg
ISBN  3790820237  
ISBN13  9783790820232  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Economics > Debt & Deficits
2Books > Subjects > Business & Investing > Economics > General
3Books > Subjects > Business & Investing > Economics > Public Finance
4Books > Subjects > Business & Investing > Finance > Corporate Finance
5Books > Subjects > Business & Investing > General
6Books > Subjects > Nonfiction > Philosophy > Ethics & Morality

Reviews - What do customers think about Corporate Social Responsibility as an International Strategy (Contributions to Economics)?

Comprehensive and informative  Aug 6, 2008
Highly informative book highlighting the long history of CSR in the US (back to industrialists like Rockefeller).
Back to the present, it states the various reasons why people keep arguing for enhanced corporate responsibility in the past years.
It continues with the most relevant part for practice and theory:
What can be done in CSR programs, what makes such CSR programs work or fail (individual decision-maker to industry traits).

I can highly recommend this book to scholars, students, the interested public and to business practitioners.

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