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La Economia Long Tail [Paperback]

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Item description for La Economia Long Tail by Chris Anderson...

La Economia Long Tail by Chris Anderson

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Item Specifications...

Pages   318
Est. Packaging Dimensions:   Length: 0.75" Width: 6" Height: 9"
Weight:   1.04 lbs.
Binding  Softcover
Release Date   Jan 15, 2007
Publisher   Ediciones Urano
ISBN  8493464260  
ISBN13  9788493464264  

Availability  0 units.

More About Chris Anderson

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Chris Anderson (Ph.D. University of Washington) is Professor of English at Oregon State University, where he has taught since 1986. He is the author or co-author of ten books, including " My Problem with Truth" (2003), "Asking Questions "(2000), and "Edge Effects "(1993) a finalist for the Oregon Book Award in creative nonfiction. Anderson is also a Catholic deacon and is active in parish and campus ministry."

Chris Anderson was born in 1955.

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Product Categories

1Books > Special Features > Spanish > Literatura y ficción
2Books > Special Features > New & Used Textbooks > Business & Finance > Economics
3Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
4Books > Subjects > Business & Investing > Economics > Economic Conditions
5Books > Subjects > Business & Investing > International > Economic Conditions
6Books > Subjects > Business & Investing > Marketing & Sales > Consumerism
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8Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing

Reviews - What do customers think about La Economia Long Tail?

Un nuevo paradigma económico  Jan 25, 2008
El libro explica de forma pormenorizada como se ha gestado el fenómeno Long Tail, y de qué manera pueden las empresas sacar provecho del mismo. Además durante todo el libro se hacen referencias a casos de compañías que han optado para su negocio por el modelo Long Tail. Recomendable.

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