Item description for Branding in China by China Knowledge Press Pte Ltd...
Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China—and how the country's method of branding differs from other Asian countries—as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China's most populated cities.
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Studio: China Knowledge Press Pte Ltd
Est. Packaging Dimensions: Length: 1" Width: 5.75" Height: 8" Weight: 1.7 lbs.
Release Date Oct 31, 2004
Publisher China Knowledge Press Pte Ltd
ISBN 9814163058 ISBN13 9789814163057
Availability 0 units.
More About China Knowledge Press Pte Ltd
China Knowledge Press Pte Ltd provides independent insight, analysis, and information to foreign investors from all over the world to help them explore business opportunities in the vast China market. Today China Knowledge Press is a preeminent provider of independent business information, providing the most up-to-date, accurate and reliable research and information on China.