Item description for Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers...
Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 11.65" Width: 9.06" Height: 1.02" Weight: 2.51 lbs.
Release Date Jan 1, 2003
ISBN 2880467233 ISBN13 9782880467234
Availability 0 units.
More About Charlotte Rivers
Charlotte Rivers is the author of 14 design books, including Little Book of Letterpress and I Heart Stationery, and has contributed to a number of design magazines, including Cent, Grafik, and UPPERCASE. She blogs regularly about art and design as Lottie Loves at http: //charlotterivers.blogspot.co.uk.