Item description for Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers...
Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
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Est. Packaging Dimensions: Length: 11.65" Width: 9.06" Height: 1.02" Weight: 2.51 lbs.
Release Date Jan 1, 2003
ISBN 2880467233 ISBN13 9782880467234
Availability 0 units.
More About Charlotte Rivers
Charlotte Rivers is the author of 14 design books, including Little Book of Letterpress and I Heart Stationery, and has contributed to a number of design magazines, including Cent, Grafik, and UPPERCASE. She blogs regularly about art and design as Lottie Loves at http: //charlotterivers.blogspot.co.uk.
Charlotte Rivers has published or released items in the following series...