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The Frugal Book Promoter: How To Do What Your Publisher Won't [Paperback]

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Item description for The Frugal Book Promoter: How To Do What Your Publisher Won't by Carolyn Howard-Johnson...

For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

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Item Specifications...

Pages   288
Est. Packaging Dimensions:   Length: 8.9" Width: 5.9" Height: 0.7"
Weight:   0.8 lbs.
Binding  Softcover
Release Date   Jul 16, 2004
Publisher   Star Publish
ISBN  193299310X  
ISBN13  9781932993103  

Availability  0 units.

More About Carolyn Howard-Johnson

Register your artisan biography and upload your photo! Howard-Johnson was a teenage staff writer for the Salt Lake Tribune. In the 1960's she was a fashion publicist for the Eleanor Lambert Agency in New York City. She was associate editor at Good Housekeeping Magazine. She now lives in California with her actor husband.

Carolyn Howard-Johnson currently resides in the state of California.

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Product Categories

1Books > Subjects > Reference > General
2Books > Subjects > Reference > Publishing & Books > General

Reviews - What do customers think about The Frugal Book Promoter: How To Do What Your Publisher Won't?

A treasure  Sep 1, 2008
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!
Great Resource  Aug 30, 2008
Great value for self published authors looking for hands on resources for marketing their book. Alot of good information.
Words of wisdom from an author who's "been there-done that"...  Aug 24, 2008

This is a well-organized text that clearly was written by someone who speaks with the authority of experience.

Carolyn Howard-Johnson has delivered a resource that I would recommend reading on an as-needed basis by consulting the specific chapters relating to particular marketing challenges as they arise.

The way the book is laid out, with chapters ranging from using the Web to using postcards, you'll certainly find the step-by-step details for whatever task you're trying to accomplish. Scan the book initially, to get a good feel for its organization and scope. But save the careful page views for those times when you find yourself tackling specific promotional tasks.

J.D. Mosley-Matchett, Ph.D.
Author of A month of Marketing Technology tips
The Frugal Book Promoter - A Compendium of Ideas  Aug 2, 2008
Carolyn Howard-Johnson's book, The Frugal Book Promoter, is best described as a compendium of book promotion ideas culled from her personal experience as a successful and award wining author as well as what must have been considerable time surfing the internet.
A wide range of topics are covered and in some cases just briefly touched upon. However, internet resources are listed throughout for those who want to dive deeper into a specific area. The links I was most interested in were still active and I found the sites I was directed to to be helpful.
While I would likely have been able to find these resources on my own had I the time to surf the net, this guide is very good at pulling all of this information together in a well categorized fashion which saves considerable time for those wishing to promote their book.
What does stand alone in this book are the chapters dedicated to building a media kit and the credentials for such a kit. For those that have done this before, it is not new, but for newly published authors it can be very valuable.
Finally, the advice on branding yourself as an author is very true. Readers buy books because of their authors not because of the publisher or the book title. Find a way to brand yourself - Carolyn has certainly done this effectively.

Todd A Fonseca, author of The Time Cavern (

After Writing the Book You are Only Half Done  Jun 22, 2008
Authors are increasingly coming to appreciate the fact that by the time their book is written, only half of the job is done. Promoting the book may take as much or more time than writing it. Unless authors are internationally famous or very lucky the proceeds from book sales may not allow for expensive promotion. The solution is to do it frugally. Carolyn Howard-Johnson's [[ASIN: 193299310X The Frugal Book Promoter]] helps authors to do just that. While the ways to promote a book are increasingly becoming known through books and online resources, everything cannot be in one book. I found many tips in The Frugal Book Promoter that I had not seen elsewhere. I recommend it to all authors.

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