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Unternehmerisches Denken zwischen Strategie und Finanzen: Die vier Jahreszeiten der Unternehmung [Hardcover]

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Item description for Unternehmerisches Denken zwischen Strategie und Finanzen: Die vier Jahreszeiten der Unternehmung by Burkhard Schwenker...

In dem Spannungsfeld zwischen strategischer und finanzieller Sichtweise bewegt sich das gesamte Planungs- und Entscheidungssystem eines Unternehmens. Das Buch thematisiert diese Hauptstrmungen betriebswirtschaftlicher Argumentation, arbeitet die Unterschiede heraus und stellt dazu die als Best Practices geltenden Werkzeuge der beiden Denkschulen dar. Die Autoren belassen es aber nicht bei einer Gegenberstellung. Sie entwickeln einen Ansatz, der den Antagonismus der beiden Lager berwindet, ohne den Gegensatz zu verwssern. Sowohl die strategische als auch die finanzielle Sichtweise dienen als Kompass fr die Entscheidungsfindung in der Unternehmensfhrung -- es kommt allerdings darauf an, in welcher Phase sich das Unternehmen befindet. Unterschieden werden die vier Phasen Position, Aufbau, Wachstum und Ertrag. Dominieren in den frhen Phasen strategische berlegungen, so hat in den spteren Phasen das finanzielle Denken Prioritt.

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Item Specifications...

Pages   343
Est. Packaging Dimensions:   Length: 9.29" Width: 6.22" Height: 1.02"
Weight:   1.46 lbs.
Binding  Hardcover
Release Date   Dec 4, 2007
Publisher   Springer
ISBN  3540759506  
ISBN13  9783540759508  

Availability  135 units.
Availability accurate as of Oct 22, 2016 07:57.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Burkhard Schwenker

Register your artisan biography and upload your photo! Prof. Burkhard Schwenker is the Chairman of Roland Berger Strategy Consultants (, where he was elected partner in 1992 and served as CEO between 2003 and 2010. He is active in numerous associations, teaches strategic management at the Leipzig Graduate School of Management (HHL) and co-founded the Roland Berger School of Strategy and Economics (RBSE) in 2012. Burkhard studied business administration and mathematics. He is married, has three children and lives in Hamburg.Thomas Clark is the founder of the communications and consulting firm, Ambo Media ( In 2007 he launched enable2start ( which turned into Germany's biggest start-up initiative. Previously, he worked at the Austrian Houses of Parliament, the International Labor Office, the European Commission, BBC World Service, and the Financial Times Deutschland. Thomas studied law and journalism. He is married, has two children and lives in Hamburg and Marrakesh.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Management
3Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
4Books > Subjects > Professional & Technical > Accounting & Finance > Finance > General

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