Item description for Writing Killer Sales Proposals (Entrepreneur Mentor Series) by Bud Porter-Roth...
Whether bidding on a $5,000 project or a $10 million contract, the way a proposal is written and presented can mean the difference between winning or losing the bid.
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Est. Packaging Dimensions: Length: 9.7" Width: 8.2" Height: 0.8" Weight: 1.35 lbs.
Release Date Apr 14, 2004
Publisher Entrepreneur Press
ISBN 1932156712 ISBN13 9781932156713
Availability 0 units.
More About Bud Porter-Roth
Bud Porter-Roth teaches seminars on organizing proposals to management teams, sales representatives and system analysts. He draws on extensive experience as proposal manager at Ford Aerospace, Tandem Computers, Plexus Computers and TRW. Porter-Roth is from Mill Valley, CA.
Bud Porter-Roth currently resides in Mill Valley, in the state of California.
Reviews - What do customers think about Writing Killer Sales Proposals (Entrepreneur Mentor Series)?
Good if you are new to selling Jul 12, 2008
If you are new to selling this will be an excellent read. If you are a seasoned pro, I doubt you will get much out of it. Easy to read and follow.
A "Must Read" for every proposal and bus. dev. professional Apr 10, 2004
Whether you are preparing to respond to your first Request for Proposal (RFP) or your five hundreth, this book gives you the insight and knowledge gained from real world experience to make your next proposal a winner!
Having worked as a proposal manager for nearly 20 years myself, many of the "Tips" provided in this book serve as great reminders of things we sometimes forget to do in our proposal efforts.
You will find this book easy to read and follow along as you move from discussions on pre-proposal activity through delivery of orals and other post-proposal delivery actions. The numerous appendices, with their process-flow forms and checklists, will be a godsend to someone who is trying to manage a proposal for the first time. This book is much more than a "How To" guide; it gets into the real "meat of potatoes" of capturing/winning new business through the proposals process.
This book will be required reading for every commercial proposal or business development person who works with me in the future.
Notes from the author..... Mar 19, 2004
Writing Killer Sales Proposals is written as a "hands-on" book that you can immediately use to help you write winning proposals. The examples are real examples taken from past work with clients, proposals I've written, and RFPs that I've responded to or written for clients.
In Writing Killer Sales Proposals we review important concepts such as the difference between features and benefits and the value of solution selling instead of product selling. We emphasize getting a clear selling theme established early and revisiting that theme as often as possible. And finally, we help you to understand how to organize and structure a proposal process that allows you to work more quickly and efficiently on the proposal mechanics - giving you more time to spend on the business issues, the solution, and pricing.
With this new book, I have incorporated my experience as an RFP writer and manager. I have provided many "tips" directly from my experience in reviewing proposals and speaking with others who write RFPs. This experience, as both a proposal writer and an RFP manager, provides me with a unique perspective and viewpoint that few proposal writers can offer in this industry. I hope that this experience shines through in these pages and that it will help you to write better proposals.