Item description for Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg, Jeffrey Eisenberg & Lisa Davis...
Overview Within these pages, "New York Times" bestselling authors Bryan and Jeffrey Eisenberg walk readers through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value.
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
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Studio: Thomas Nelson
Est. Packaging Dimensions: Length: 9.14" Width: 6.94" Height: 0.82" Weight: 1.1 lbs.
Release Date Oct 31, 2006
Publisher Thomas Nelson
ISBN 078521965X ISBN13 9780785219651
Availability 1 units. Availability accurate as of Jan 23, 2017 02:12.
Usually ships within one to two business days from La Vergne, TN.
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More About Bryan Eisenberg, Jeffrey Eisenberg & Lisa Davis
Reviews - What do customers think about Call to Action: Secret Formulas to Improve Online Results?
simple & useful Jan 12, 2007
I've just started to read this book, but only the first pages let me know I can learn lots of simple things that can improve my business.
It's very easy to understand, good explanations, and very simple but big ideas to work on.
Buy it! (...i promise you i'm not the author and not his mother..)Believe me.
Call to Action: Secret Formulas to Improve Online Results Jan 9, 2007
This book is easy to read and has a wealth of good information on creating an e-commerce site that will sell products.
A new must-have reference for online persuasive marketing. Nov 17, 2006
In a world full of books that promise to show you the way to that elusive, successful conversion metric this one delivers. It not only explains the fundamentals but gives you some real-world insight and know-how. It is well written and an easy read. I've marked this book up with more highlighter than in a college text book. Definitely worth every penny.
Very well written book, a "bible" for internet business owners Jul 25, 2006
This book is for every decision maker of an Internet business that sells products or services online or offline.
It explains in very clear and non-technical fashion what to look out for when designing web pages and get visitors to do what you want them to do ... and things you should not do as well, something often forgotten when it comes to the question "How to improve the conversion of visitors to customers?"
You can trust the two of the foremost experts about this topic, Bryan and Jeffrey Eisenberg. The know and can prove it with tons of customers they helped to improve conversion via their professional service company with the name "Future Now".
You should also check their other books and the free goodies they offer on their Website. A fountain of knowledge.
Good, but could have been better Jun 16, 2006
What makes a book exciting are the "aha" moments -- seeing things from a different point of view or being introduced to concepts anew. What is exciting in this book is the notion or Persuasion Architecture. It draws upon marketing concepts of segmentation and applies it to website design and, smartly, suggests ways to draw in the reader/prospect/visitor so that they go on a journey that is more likely to result in a positive relationship or successful conversion. The authors also highlight the ways in which marketers and web designers sadly miss (or mess up) the opportunity to ask for the purchase. So, while this is packaged and presented smartly, it unfortunately gets diluted by going off on many pretty fundamental tangetial discussions. It appears as if there was not enough meat to make a book out of the concept of persuasion architecture and so they threw in sophmoric stuff. Thus, it was up to the reader to hold onto the true kernels of interest while the authors took us off-course. Interestingly, I think there is enough meat in the concept of persuasion architecture if they had drilled down deeper into the nuances of building/designing variant website journeys. Frankly, I think the authors got tired. There were also a lot of grammatical errors in this book. If the brothers weren't so frenzied about getting more and more books to press, perhaps the ones they do write would be closer to perfection.