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The White Rose [Hardcover]

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Item description for The White Rose by Bruno Traven...

A monumental confrontation in the 1920's between a ruthless robber baron owner of a USA oil company and a Indian Mexican farmer (steward/owner of the White Rose hacienda). A clash of two cultures, total exploitation for maximum profit vs. reverence for the land and what flows from it. As in this novel: We all are poor people, delight in the machine, in the airplane, the radio precisely because we have lost our attachment to the soil. This loss leaves us apathetic and distracted. That's why we need gasoline - to anesthetize us, to make us insensible of our loss, of our pain, gasoline that deludes us with speed so that we can flee all the quicker from ourselves and the needs of the heart. A Collector's Edition

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Item Specifications...

Pages   220
Est. Packaging Dimensions:   Length: 9" Width: 6" Height: 0.63"
Weight:   1.09 lbs.
Binding  Hardcover
Release Date   Jun 15, 2007
Publisher   Synergy International of the Americas, Ltd
ISBN  1934568260  
ISBN13  9781934568262  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Economics > Economic Conditions
2Books > Subjects > Business & Investing > International > Economic Conditions
3Books > Subjects > History > Americas > Mexico
4Books > Subjects > Nonfiction > Politics > History & Theory

Reviews - What do customers think about The White Rose?

Watch out corporate culture � here comes B. Traven  Nov 3, 2001
This is certainly not my favourite book by B. Traven, and critics have often described it as "inconsistent." That said, it is still probably one of the best attacks I've ever read on corporate American culture.

It's about a U.S. oil company that's quickly expanding its drilling rights in Mexico, but is stopped short when it cannot purchase a key piece of land from a small Indian community. The rest of the novel details how the oil company tries to claim this land for itself, first by legal means and then through violence and corruption.

Thematically, this novel parallels Traven's short story "Assembly Line" -- in both narratives there is a clash of cultures between the technocratic Americans and traditional campesinos. And in both narratives, capitalism is depicted as force that promises great wealth for everyone, but at a great expense -- total dehumanization and the loss of traditional knowledge, values and customs.

Traven's sympathies are with the Mexican Indians, of course. But by no means does he portray the oil executives as "flat" or two-dimensional characters. One of the great strengths of this book, in fact, is that it shows how a wealthy oil president finds himself trapped in a cycle of overspending -- overconsumption -- and is therefore forced to pursue bigger business ventures, all in attempt to stave of insecurity and personal financial ruin.

The few inconsistencies in this novel -- which are minor and have to do with Traven's poor use of American slang -- do not detract from "The White Rose." His attacks on big business are incisive to say the least, and his description of rural Mexican life is vivid, realistic and flawless.


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