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Listening To Your Donors [Hardcover]

By Bruce Campbell (Author) & Dave Campbell (Author)
Our Price $ 37.60  
Retail Value $ 40.00  
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Item Number 96536  
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Jossey-Bass Nonprofit and Public Management Series - Full Series Preview
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Item description for Listening To Your Donors by Bruce Campbell & Dave Campbell...

What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.

Citations And Professional Reviews
Listening To Your Donors by Bruce Campbell & Dave Campbell has been reviewed by professional book reviewers and journalists at the following establishments -
  • Reference and Research Bk News - 02/01/2001 page 98

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Item Specifications...

Studio: Jossey-Bass
Pages   214
Est. Packaging Dimensions:   Length: 9.28" Width: 6.3" Height: 0.8"
Weight:   0.96 lbs.
Binding  Hardcover
Release Date   Jul 31, 2000
Publisher   Jossey-Bass
Edition  New  
ISBN  0787950378  
ISBN13  9780787950378  

Availability  139 units.
Availability accurate as of Oct 27, 2016 09:19.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Bruce Campbell & Dave Campbell

Register your artisan biography and upload your photo! BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.

Bruce Campbell currently resides in Santa Maria, in the state of California.

Bruce Campbell has published or released items in the following series...
  1. Jossey-Bass Nonprofit and Public Management Series

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Accounting > General
3Books > Subjects > Business & Investing > Industries & Professions > Accounting
4Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities
5Books > Subjects > Professional & Technical > Accounting & Finance > Accounting > General
6Books > Subjects > Professional & Technical > Accounting & Finance > Accounting

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