Item description for Listening To Your Donors by Bruce Campbell...
What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.
Citations And Professional Reviews Listening To Your Donors by Bruce Campbell has been reviewed by professional book reviewers and journalists at the following establishments -
Reference and Research Bk News - 02/01/2001 page 98
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Est. Packaging Dimensions: Length: 9.28" Width: 6.3" Height: 0.8" Weight: 0.96 lbs.
Release Date Jul 31, 2000
ISBN 0787950378 ISBN13 9780787950378
Availability 139 units. Availability accurate as of Jan 20, 2017 11:29.
Usually ships within one to two business days from La Vergne, TN.
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More About Bruce Campbell
BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.
Bruce Campbell currently resides in Santa Maria, in the state of California.
Bruce Campbell has published or released items in the following series...
Jossey-Bass Nonprofit and Public Management Series