Item description for MANUAL MERCADEO DIRECTO (Temas Gerenciales) (Spanish Edition) by Bob Stone...
MANUAL MERCADEO DIRECTO (Temas Gerenciales) (Spanish Edition) by Bob Stone
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Studio: PANAMERICANA EDITORIAL
Est. Packaging Dimensions: Length: 9.3" Width: 6.4" Height: 1.2" Weight: 1.8 lbs.
Release Date Oct 1, 2001
Publisher 3R Editores
ISBN 9588017777 ISBN13 9789588017778
Availability 0 units.
More About Bob Stone
Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's "Best in Industry Award." A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.
Ron Jacobs is president of Jacobs & Clevenger, a multichannel, direct marketing communications agency that provides direct, digital, and database marketing services; transactional branding; and customer marketing programs. J&C's practice areas include cross-channel strategy and planning, implementation, and creative and database optimization. The author of many articles on direct marketing and a frequent speaker, he works with clients and organizations in the U.S. and around the world.