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Cold Calling for Chickens [Paperback]

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Item Number 270299  
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Item description for Cold Calling for Chickens by Bob Etherington...

Cold calling---making contact with complete strangers---is one of the most effective sales techniques available to companies and sales people. It's also the one technique that strikes fear into the hearts of even the most hardened sales veterans. Based on an extremely successful course given to thousands of people, this guidestrips bare the art of cold calling to analyze what works and what doesn't. The secret to success lies in the preparation and approach, and introducing some subtle, manipulative psychology into the conversation ensures that even the most timid caller will feel like a pro in no time.

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Item Specifications...

Pages   160
Est. Packaging Dimensions:   Length: 7.72" Width: 5.12" Height: 0.55"
Weight:   0.4 lbs.
Binding  Softcover
Release Date   Feb 1, 2007
Publisher   Cyan Communications
ISBN  1904879810  
ISBN13  9781904879817  

Availability  0 units.

More About Bob Etherington

Register your artisan biography and upload your photo! The author is a charismatic and inspiring speaker with a background in sales, working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General

Reviews - What do customers think about Cold Calling for Chickens?

cold calling for chickens  Sep 27, 2008
this is an excellent book. very well written. the author began his sales career in London. he was hired by Xerox, and achieved success as a cold-call salesman. he details the emotional struggles and discouragement he faced on a daily basis. he overcomes these through persistence, determination, and a smattering of psychology. i recommend this book as it is useful guide to not only sales, but also overcoming the doubts and challenges every human being faces in all facets of life.

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