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New Service Development and Innovation in the New Economy [Paperback]

By Bo Edvardsson (Author), Anders Gustafsson (Author), Michael D. Johnson (Author) & Bodil Sanden (Author)
Our Price $ 15.05  
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Item Number 182318  
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Item description for New Service Development and Innovation in the New Economy by Bo Edvardsson, Anders Gustafsson, Michael D. Johnson & Bodil Sanden...

Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.



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Item Specifications...


Studio: Studentlitteratur AB
Pages   228
Est. Packaging Dimensions:   Length: 8.54" Width: 6.72" Height: 0.6"
Weight:   0.74 lbs.
Binding  Softcover
Publisher   Studentlitteratur AB
ISBN  9144015593  
ISBN13  9789144015590  


Availability  0 units.


More About Bo Edvardsson, Anders Gustafsson, Michael D. Johnson & Bodil Sanden


Register your artisan biography and upload your photo! Bo Edvardsson was born in 1952 and has an academic affiliation as follows - Karlstad University, Sweden.

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Product Categories

1Books > Special Features > New & Used Textbooks
2Books > Subjects > Business & Investing > Economics > Economic Conditions
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Industries & Professions > Customer Service
5Books > Subjects > Business & Investing > International > Economic Conditions



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