Item description for New Service Development and Innovation in the New Economy by Bo Edvardsson, Anders Gustafsson, Michael D. Johnson & Bodil Sanden...
Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.
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Studio: Studentlitteratur AB
Est. Packaging Dimensions: Length: 8.54" Width: 6.72" Height: 0.6" Weight: 0.74 lbs.
Publisher Studentlitteratur AB
ISBN 9144015593 ISBN13 9789144015590
Availability 0 units.
More About Bo Edvardsson, Anders Gustafsson, Michael D. Johnson & Bodil Sanden
Bo Edvardsson was born in 1952 and has an academic affiliation as follows - Karlstad University, Sweden.