Reviews - What do customers think about Public Relations and Communication Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice?
a highly fragmented reader Sep 22, 2004
This book is no more than a highly fragmented reader containing a collection of material from the grey-circuit. It's a disappointment. I was expecting a comparative analysis of modern European public relations.In a globalised world, the Anglo approach is obviously part of the European one.Today, even insiders who may well be experts in their own countries, need to look outwards! Being so fragmented and bitty, it does not begin to present coherent a critical framework for understanding modern European public relations.