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Automotive Management: Strategie und Marketing in der Automobilwirtschaft [Hardcover]

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Item description for Automotive Management: Strategie und Marketing in der Automobilwirtschaft by Bernhard Ebel...

Das Automobilgeschft ist besonders in den Triademrkten Europa, USA und Japan von groer Bedeutung. Um im globalen Wettbewerb zu bestehen, mssen die Unternehmen der Automobilindustrie ihre strategische Ausrichtung und ihr Marketing optimieren. Dazu bietet dieses Buch eine auf die Besonderheiten der Branche abgestimmte bersicht ber alle wichtigen Aspekte eines erfolgreichen Automotive Management. Von Experten aus Wissenschaft, Beratung und Unternehmen der Automobilwirtschaft werden Erfolgsfaktoren und Lsungsanstze umfassend und ausfhrlich beschrieben und mit zahlreichen Beispielen aus der Praxis illustriert.

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Item Specifications...

Pages   702
Est. Packaging Dimensions:   Length: 9.37" Width: 6.54" Height: 1.73"
Weight:   2.73 lbs.
Binding  Hardcover
Release Date   Nov 2, 2003
Publisher   Springer
ISBN  354000226X  
ISBN13  9783540002260  

Availability  0 units.

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Management & Leadership > Management
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
6Books > Subjects > Professional & Technical > Engineering > Industrial, Manufacturing & Operational Syste > General

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