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Strategischer Wettbewerb: Marktökonomische Grundlagen, Produktdifferenzierung und Innovation (Springer-Lehrbuch) [Paperback]

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Item description for Strategischer Wettbewerb: Marktökonomische Grundlagen, Produktdifferenzierung und Innovation (Springer-Lehrbuch) by Bernd Woeckener...

Dieses Lehrbuch fhrt in die Grundlagen der Theorie des strategischen Wettbewerbs ein. Gegenstand der Analyse sind die gewinnmaximierenden Entscheidungen der Unternehmen unter der Bedingung strategischer Interaktion bei homogenen und bei differenzierten Gtern. Im Zentrum stehen dabei die Herleitung und die Erluterung der Bedingungen maximalen Gewinns mit Blick auf die Aktionsparameter Preis, Produktionskapazitt, Produktdesign, Produktqualitt sowie Produkt- und Prozessinnovation. Behandelt werden zudem die Profitabilitt und die Stabilitt von Unternehmenskooperationen als Alternative zum Wettbewerb. Dem wettbewerbsrechtlichen Rahmen des strategischen Wettbewerbs ist ein eigenes Kapitel gewidmet.





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Item Specifications...


Pages   255
Est. Packaging Dimensions:   Length: 9.21" Width: 6.14" Height: 0.63"
Weight:   0.93 lbs.
Binding  Softcover
Release Date   Sep 1, 2007
Publisher   Springer
ISBN  3540722092  
ISBN13  9783540722090  


Availability  0 units.


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1Books > Foreign Language Books > German > Nonfiction
2Books > Foreign Language Books > German > Professional & Technical
3Books > Subjects > Business & Investing > Economics > General
4Books > Subjects > Business & Investing > Economics > Microeconomics
5Books > Subjects > Business & Investing > General
6Books > Subjects > Business & Investing > Management & Leadership > Management
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General



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