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Brands & Desires [Paperback]

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Item Number 222301  
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Item description for Brands & Desires by Bernd Kreutz...

Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands & Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull softdrink (action), and Greenpeace (resistance).

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Item Specifications...

Pages   104
Est. Packaging Dimensions:   Length: 9.44" Width: 7.18" Height: 0.49"
Weight:   0.99 lbs.
Binding  Softcover
Release Date   Feb 2, 2004
Publisher   Hatje Cantz Publishers
ISBN  3775791582  
ISBN13  9783775791588  

Availability  0 units.

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Product Categories

1Books > Subjects > Arts & Photography > Art > Art History > Criticism
2Books > Subjects > Arts & Photography > Art > Art History > General
3Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
4Books > Subjects > Arts & Photography > Graphic Design > Commercial > General
5Books > Subjects > Business & Investing > General
6Books > Subjects > Business & Investing > Marketing & Sales
7Books > Subjects > Nonfiction > Social Sciences > Popular Culture

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