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Art Of Branding, The [Paperback]

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Item description for Art Of Branding, The by Bernd Kreutz...

As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, "marketing" as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.

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Item Specifications...

Pages   48
Est. Packaging Dimensions:   Length: 9.37" Width: 7.17" Height: 0.39"
Weight:   0.75 lbs.
Binding  Softcover
Release Date   Feb 2, 2004
Publisher   Hatje Cantz Publishers
ISBN  3775791574  
ISBN13  9783775791571  

Availability  0 units.

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Product Categories

1Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
2Books > Subjects > Arts & Photography > Art > Art History > Criticism
3Books > Subjects > Arts & Photography > Art > Art History > General
4Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
5Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
6Books > Subjects > Arts & Photography > Graphic Design > Commercial > General

Reviews - What do customers think about Art Of Branding, The?

A very creative and simple way to see how to build a brand  Sep 7, 2007
Sometimes a short well written and visual oriented book teachs you more than an oriented Fortune 500 Hundred book. A must have for CEO's.

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