Item description for General Idea: FILE Megazine by Beatrix Ruf General Idea...
"An alternative to the Alternative Press," legendary Toronto collaborative General Idea's FILE Megazine--published from 1972 to 1989--is compiled, at long last, in this important five-volume, box-set edition. General Idea consisted of AA Bronson--now the Executive Director of New York's Printed Matter--Jorge Zontal and Felix Partz, who both died of AIDS-related illnesses in 1994. The trio cheekily appropriated FILE's name and logo from LIFE magazine, and the magazine quickly gained a reputation far beyond its Toronto underground roots. It was subversive to the core, pilfering freely from mainstream media and culture, while maintaining close attention to design issues and the use of experimental layouts. Three decades later, this compilation reveals FILE's influence on both underground and mainstream publications. As critic and artist Peter Gallo has written, FILE "anticipated many queercore and punk zines of the later 70s and 80s as well as more recent mass-media interventions, such as the widely distributed, anti-globalist Vancouver-based publication Adbusters."
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Release Date Apr 1, 2008
Publisher JRP Ringier
ISBN 3905829215 ISBN13 9783905829211