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Growing Your Church from the Outside in: Understanding the Unchurched and How to Reach Them [Paperback]

By George Barna (Author)
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Item description for Growing Your Church from the Outside in: Understanding the Unchurched and How to Reach Them by George Barna...

Barna teaches readers how to understand the "unchurched" and how to reach them.

Publishers Description
According to the author, America has more unchurched people than the entire populations of all but 11 of the world's 194 nations Based on research among several thousand unchurched people, the book discusses their values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations. Using additional research conducted among churches that have had great success in attracting and retaining unchurched people, the author also outlines perspectives and effective strategies for churches that wish to reach those who avoid churches. Understanding what makes the unchurched tick will give you a better chance of relating to them in meaningful ways.

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Item Specifications...

Studio: Regal Books
Pages   165
Est. Packaging Dimensions:   Length: 9" Width: 6.02" Height: 0.41"
Weight:   0.55 lbs.
Binding  Softcover
Release Date   Dec 1, 2004
Edition  Rev  
ISBN  0830730753  
ISBN13  9780830730759  

Availability  0 units.

More About George Barna

George Barna A native New Yorker, George Barna has filled executive roles in politics, marketing, advertising, media, research and ministry. He founded the Barna Research Group (now The Barna Group) in 1984 and helped it become the nation’s leading marketing research firm focused on the intersection of faith and culture. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to numerous corporations and non-profit organizations, as well as to the U.S. Navy and U.S. Army.

To date, Barna has written 48 books, mostly addressing leadership, trends, church health and spiritual development. They include best-sellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, and The Power of Vision. His most recent book is Revolutionary Parenting. Several of his books have received national awards. He has had more than 100 articles published in periodicals and writes a bi-weekly research report (The Barna Update) accessed by more than a million people each year, through his firm’s website ( His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian Church today" and has been named by various media as one of the nation’s most influential Christian leaders.

He is a popular speaker at ministry conferences around the world and has taught at Pepperdine and Biola Universities and several seminaries. Barna served as a pastor of a large, multi-ethnic church and has been involved in several church start-ups.

After graduating summa cum laude from Boston College, Barna earned two Master's degrees from Rutgers University. At Rutgers, he was awarded the Eagleton Fellowship. He also received a doctorate from Dallas Baptist University. He lives with his wife (Nancy) and their three daughters (Samantha, Corban, Christine) in southern California. He enjoys reading novels, watching movies, playing guitar, and relaxing on the beach.

George Barna currently resides in Glendale Oxnard, in the state of California.

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Product Categories

1Books > Subjects > Religion & Spirituality > Christianity > Christian Living > General

Christian Product Categories
Books > Church & Ministry > Church Life > General

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Reviews - What do customers think about Grow Your Church From The Outside In?

Excellent Resource Book  Mar 13, 2006
The book was an excellent resource book and the research was extensive and thorough. I plan to purchase 12 of them to teach an evangelism team to each the unchurched in our community. The book helps to reduce the fear of evangelism by understanding the type of a person's needs and attitudes. I belong to a church whose average attendance is 90-110/Sunday and has declined from 175 in l986. Our city of 30,000 has had no rise or decline in population since l986. The book addresses many issues that are applicable to our situation. Thanks for this excellent book.
Dorothy W. Franks
Not just opinions solid research!   Aug 14, 2004
I hear a lot of people making comments like, "We don't need to reinvent the wheel, if it worked for Rick Warren..." and "People are looking for relevant worship" Do you know that practically none of the people I have met take research seriously enough?

Everyone seems content to just read a couple of books and to go with their hunches. But real (quantitative) research reveals a lot more than just hunches can. The thing unchurched people are looking for most these days may not be what you are thinking!

This book actually is a report on several studies done by George Barna (some explicitly for the SBC). You would do a lot better to base ministry ideas off this survey, than just on what someone found out in a California valley some 20+ years ago.

Take a look at some of the most common misconceptions about ministry to the unchurched

From the book:


Misconception #1. Successful ministry to the unchurched depends on following the right model
Misconception #2. Dealing with attitudes toward the church and Christianity is a big problem
Misconception #3. You must have a seeker service
Misconception #4. The best way to attract the unchurched is through large-scale events
Misconception #5. The route to success is to copy Willow Creek or Saddleback
Misconception #6. If you do it right, most people in your church will have been unchurched before they choose yours as their home church
Misconception #7. If you do a good job, most of your unchurched visitors will return
Misconception #8. Ministry to the unchurched requires a large staff
Misconception #9. The unchurched require anonymity. When they are ready to get involved they will tell you.
Misconception #10. If an unchurched person comes five or six times, he or she will stay for good
Misconception #11. Success in reaching the unchurched depends upon the Pastor's personality and preaching
Misconception #12. Once you start attracting the unchurched, the challenge is simply managing the flow of incoming people


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