Item description for Graphis Advertising Annual 2008 (Graphis Advertising Annual) by B. Martin Pedersen...
They're all here: ads that make you laugh, ads that make you spend money, ads that make you think. Advertising Annual 2008 gathers more than 300 of the year's best single ads and campaigns into one handy, beautifully produced reference. The Annual presents intelligent, creative, compelling advertising in industries as varied as automotive, food, financial services, technology and travel. The award winning work, extensive credit information, and interviews with select winners make GraphisAdvertising Annual 2008 required reading for ad agencies, art directors, copywriters, photographers, designers, and anyone interested in great advertising.
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Est. Packaging Dimensions: Length: 12" Width: 8.9" Height: 1.2" Weight: 3.95 lbs.
Release Date Dec 10, 2007
Publisher Graphis Press
ISBN 1932026444 ISBN13 9781932026443
Availability 0 units.
More About B. Martin Pedersen
B. Martin Pedersen has received numerous awards, been elected into the Art Directors Club Hall of Fame, and honored with the American's Institute of Graphic Arts Gold Medal. He is an AGI member and CEO of Graphis Inc.
B. Martin Pedersen currently resides in New York City, in the state of New York.
Reviews - What do customers think about Graphis Advertising Annual 2008 (Graphis Advertising Annual)?
Beautiful print production May 27, 2008
The Graphis series of books are always beautifully printed and thank goodness this is presented in a straight forward approach to the presentation of the work, (and not trying to be artfully cute like the Annual report issue where most of the content is lost in the gutter of the page). So from a picture reference this issue is fine and it is easy to see the selective "style" or "trend" of work that appears across the industry, although not as international as I expected.
This issue certainly focuses on the visual much more than any text-- a picture, or image is worth a thousand words is aptly true.
If you are interested in a "reference" or "credit" list the information is also available as standard in the back of the book and generally (especially as a teaching tool for students) one of my biggest complaints is flipping back and forth to find the problem statement. Since the type is always so small I would much prefer this information presented discretely with the campaigns than to break the spine of the book flipping back and forth. And by the time you find it, with the weight of the book itself, you lost the first page and give up...
PLEASE BROWSE IN ANOTHER CATEGORY... Apr 18, 2001
Yes, browse something else in a different category, because if you pass over this Annual 2001, you don't need to look any further in Commercial Advertising category.
There are hundreds of books about advertisings and its examples, but only one unique collection, Advertising Annual Series, you will be addicted to them. And with this latest, you will start to look from another perspective, get the ideas standing behind the successful advertisements, see the greatest projects in the industry. This is not a casual book, a must in your collection.