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The Experience Economy: Work Is Theater & Every Business a Stage [Hardcover]

By B. Joseph Pine (Author) & James H. Gilmore (Author)
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Item description for The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine & James H. Gilmore...

With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

Publishers Description
With Every Business a Stage, authors Pine & Gilmore raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

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Item Specifications...

Studio: Harvard Business Press
Pages   254
Est. Packaging Dimensions:   Length: 9.4" Width: 6.38" Height: 1"
Weight:   1.2 lbs.
Binding  Hardcover
Release Date   Apr 1, 1999
Publisher   Harvard Business School Press
ISBN  0875848192  
ISBN13  9780875848198  

Availability  0 units.

More About B. Joseph Pine & James H. Gilmore

Register your artisan biography and upload your photo! B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.
Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.
Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Product Management
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
5Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General

Reviews - What do customers think about The Experience Economy: Work Is Theater & Every Business a Stage?

Lightning from a clear sky  Nov 13, 2007
When asked to review JRR Tolkein's "Lord of the Rings" - Oxford Don and literary critic C.S. Lewis declared "this book is like lightning from a clear sky. It represents "the conquest of new territory."

This is precisely how I felt upon my first reading of "The Experience Economy" by B. Joseph Pine II and James H. Gilmore. As I have enjoyed many subsequent readings (9 and counting since my first), I have found the book and, more importantly, the thinking and worldview behind the book to hold up to an immense amount of criticism, curiousity and even the occasional cynic.

I suppose that there will always be those to criticize that to which they have, in many cases, directed only cursory attention--a perusal, skim, or "quick read-through". For those of us who have taken the time to become more familiar with the "4-Es", the "3 (or 5) Ss", THEMEing, and a far greater number of 2x2 matrices than you are likely to find in any 5 popular business best-sellers, we know that the writing team of Pine and Gilmore have produced what Tom Peters called "a brilliant, absolutely original book". When applied in "real life" the theory holds up--even during the harshest tests of every day business practice. Among business books, I have found this to be rare, indeed.

Reading and performing vivisection on this work has inspired this veteran of more than 30 years of business battle to renew my hope in the "Authentic" possibility that the true customer can be served by any of today's profit-driven, egocentric businesses. The most woeful example of these businesses who reside beneath the heavy shadow of Wall Street and increasingly unreasoned and unreasonable growth expectations may be able to break free from the bondage of self-servitude--into the glorious light of customer(guest)-focused Experience staging.

If you doubt that the application of the principles espoused in this book can change your business...I challenge you to read, learn and apply the lessons of "The Experience Economy".
Secret behind business success  Oct 24, 2007
A Harvard educated friend of mine told me about this book which created some interest, until I found out the most successful companies in the country were using this technique to rapidly expand their profitability. Then I couldn't wait to order it and find out for myself how these concepts applied to small business.

I wasn't disappointed and have recommended the book for years because even though it's a radical concept, it works. If you have ever wondered if price is the most important element in finding business success, this book will convince you otherwise. It's not about money- it's about the customers experience and when you know how to master this technique you will win customers for life along with word of mouth marketing that will be invaluable for your long term business success.
excellent service  Sep 9, 2007
This was fast and accurate, and the quality was just what was advertised. Thank you!
too much 'flowers' in conveying the message  Jun 20, 2007
When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' emotional benefits. In doing so, the manufacturer can have premium price to outdo the competition. I've heard of it as many as the idea of how to serve consumers in a new different way by using internet as interactive tool to preserve their satisfactions and to use it as new channel of distribution. I really hope he came up with new striking and distinctive ideas, not those hackneyed ones.

I somewhat think this book a little bit hard to understand. Mr Pine used and picked up some unusual vocabularies to convey his message. I always fall asleep everytime reading it. Surprising that it takes me a week to consume 2-3 pages whilst I spend a week to finish Harry Potter - Goblet of Fire in English version.

However, I thank to Joseph for inspiring me some new vocabs.
Top Notch  Jun 1, 2007
Rarely do we get a truly new model to work with. This book provides a genuine breakthrough in how our life experience can be designed.

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