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The Company That Changed Itself: R and D and the Transformations of DSM [Hardcover]

By Arjan van Rooij (Author)
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Item description for The Company That Changed Itself: R and D and the Transformations of DSM by Arjan van Rooij...

In-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, The Company That Changed Itself offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives---and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.

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Item Specifications...

Studio: Amsterdam University Press
Pages   384
Est. Packaging Dimensions:   Length: 9.3" Width: 6.3" Height: 0.6"
Weight:   1.35 lbs.
Binding  Hardcover
Release Date   Feb 15, 2008
Publisher   Amsterdam University Press
ISBN  9053569553  
ISBN13  9789053569559  

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More About Arjan van Rooij

Register your artisan biography and upload your photo! Arjan van Rooij works as a researcher at the Technical University of Eindhoven in the Netherlands.

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1Books > Subjects > Business & Investing > Biographies & Primers > Company Profiles
2Books > Subjects > Business & Investing > Economics > General
3Books > Subjects > Business & Investing > General
4Books > Subjects > Professional & Technical > Professional Science > Chemistry > Chemistry
5Books > Subjects > Professional & Technical > Professional Science > Chemistry

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