Item description for Michael Engelmann: Poster Collection 10 (Poster Collection) by Anita Kühnel...
Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters. Engelmann came to advertising self-taught, with a background in American advertising practice. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, The Philadelphia Enquirer, Renault, or Roth Hndle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38. Foreword by Felix Studinka. Paperback, 6.5 x 9.5 in. / 64 pgs / 70 color.
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Est. Packaging Dimensions: Length: 9.3" Width: 6.4" Height: 0.2" Weight: 0.65 lbs.
Release Date Aug 10, 2004
Publisher Lars Müller Publishers
ISBN 3037780398 ISBN13 9783037780398