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See, Feel, Think, Do: The Power of Instinct in Business [Paperback]

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Item description for See, Feel, Think, Do: The Power of Instinct in Business by Andy Milligan...

Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 8.9" Width: 6.1" Height: 0.6"
Weight:   0.65 lbs.
Binding  Softcover
Release Date   Jan 1, 2006
Publisher   Cyan Communications
ISBN  1904879551  
ISBN13  9781904879558  

Availability  0 units.

More About Andy Milligan

Register your artisan biography and upload your photo! Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Customer Service
3Books > Subjects > Business & Investing > Marketing & Sales > Consumerism
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research

Reviews - What do customers think about See, Feel, Think, Do: The Power of Instinct in Business?

this is an excellent book packed with practical case studies that show why intuition is an absolutely vital part of business success. This is not some flakey PR idea, the authors show why we must stop paralysis by analysis, watch what is happening in our market, understand the emotional context, think through an innovative idea & execute it. Better still they provide practical tools to show us how to get in front of our competitors!
A welcome return to instinct  Feb 27, 2006
Smith & Milligan's book is part of the new wave of business thinking that legitimizes the use of raw instinct to shorten decision-making and improve its quality. The authors stress that to start using instinct more you have to be physically in touch with your market - use your senses to absorb what is going on, rather than be insulated from it and only receive your business information through reports and statistics. It's full of examples that bring the authors' core messages to life - such as the billionaire retailer Philip Green's habit of walking around his stores in the dead of night so that he can walk where his customers will be walking tomorrow, see what they see, touch what they will touch and so on. A powerful argument for getting bosses out of board rooms and out to where the action is.
There's a realization in most organizations now that we over-complicate and over-analyze. Jack Welch's book Straight From The Gut and Malcolm Gladwell's Blink are part of the correction that we are going through, as we look to work faster, 'truer', and with more of an emotional connection to our customers and our work. Smith & Milligan's new book is a welcome contribution to this 'return to instinct' - full of practical examples of how to put it into action. Highly recomended.

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