Item description for Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series) by Andy Milligan...
David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon---one that needs public relations maintained by a full-time staff---is discussed, along with where his personal "brand" is headed.
Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
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Est. Packaging Dimensions: Length: 6.8" Width: 5.1" Height: 0.8" Weight: 0.45 lbs.
Release Date Dec 1, 2006
Publisher Cyan Communications
ISBN 1904879292 ISBN13 9781904879299
Availability 0 units.
More About Andy Milligan
Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.