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Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series) [Paperback]

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Item Number 270334  
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Item description for Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series) by Andy Milligan...

David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon---one that needs public relations maintained by a full-time staff---is discussed, along with where his personal "brand" is headed.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at!

Item Specifications...

Pages   208
Est. Packaging Dimensions:   Length: 6.8" Width: 5.1" Height: 0.8"
Weight:   0.45 lbs.
Binding  Softcover
Release Date   Dec 1, 2006
Publisher   Cyan Communications
ISBN  1904879292  
ISBN13  9781904879299  

Availability  0 units.

More About Andy Milligan

Register your artisan biography and upload your photo! Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Sports > General

Reviews - What do customers think about Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)?

Good but ends in 2004  Jan 11, 2007
Excellent but unfortunately the story ends in 2004.
And a lot of things has happened since that.
Wait for the next edition!


Write your own review about Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)

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