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Brand Beckham: How an English Soccer Player Became a Multi-Million Dollar Brand (Eye Doctor) [Hardcover]

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Item description for Brand Beckham: How an English Soccer Player Became a Multi-Million Dollar Brand (Eye Doctor) by Andy Milligan...

A worldwide phenomenon of modern celebrity, David Beckham and his highly skilled team of marketing professionals have created the brand to end all brands. Offering incredible insight into the differences between regular marketing and celebrity branding, this compelling analysis examines how the innovative masterminds behind Beckham nurtured the soccer star into the unstoppable brand he is today. Discussions on the importance of brand management areincluded as well as speculation on how Beckham's impending move to Los Angeles will affect the brand's perception in the United States.




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Item Specifications...


Pages   192
Est. Packaging Dimensions:   Length: 7.75" Width: 5" Height: 0.48"
Weight:   0.5 lbs.
Binding  Hardcover
Release Date   Feb 1, 2008
Publisher   Cyan Communications
ISBN  1904879063  
ISBN13  9781904879060  


Availability  0 units.


More About Andy Milligan


Register your artisan biography and upload your photo! Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Industrial



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