Item description for Brand Beckham: How an English Soccer Player Became a Multi-Million Dollar Brand (Eye Doctor) by Andy Milligan...
A worldwide phenomenon of modern celebrity, David Beckham and his highly skilled team of marketing professionals have created the brand to end all brands. Offering incredible insight into the differences between regular marketing and celebrity branding, this compelling analysis examines how the innovative masterminds behind Beckham nurtured the soccer star into the unstoppable brand he is today. Discussions on the importance of brand management areincluded as well as speculation on how Beckham's impending move to Los Angeles will affect the brand's perception in the United States.
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Est. Packaging Dimensions: Length: 7.75" Width: 5" Height: 0.48" Weight: 0.5 lbs.
Release Date Feb 1, 2008
Publisher Cyan Communications
ISBN 1904879063 ISBN13 9781904879060
Availability 0 units.
More About Andy Milligan
Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.