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Write to Sell: The Ultimate Guide to Great Copywriting [Paperback]

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Item Number 270288  
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Item description for Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen...

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

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Item Specifications...

Pages   160
Est. Packaging Dimensions:   Length: 7.72" Width: 5.12" Height: 0.71"
Weight:   0.44 lbs.
Binding  Softcover
Release Date   Apr 1, 2007
Publisher   Cyan Communications
ISBN  1904879993  
ISBN13  9781904879992  

Availability  0 units.

More About Andy Maslen

Register your artisan biography and upload your photo! Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organizations to help them build sales and profits using the written word. He is the author of "Write to Sell" (Marshall Cavendish). He lives in Salisbury.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General
5Books > Subjects > Business & Investing > Reference > Writing

Reviews - What do customers think about Write to Sell: The Ultimate Guide to Great Copywriting?

Learning How to Write to Sell  May 13, 2008
I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.

This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.

Out of all the books I checked out at the library on business writing this book was the easiest to read, the most clear, and by far the most informative.
clean as it should be  Apr 14, 2008
Once you've read this book and are preparing to write a review - be sure to take extra time and care, when writing. Because you know how to.

Mr. Maslen spells it out for you. Write short, write what you know, and, please, have a plan in the first place.

In short - easy read, good benefit, makes you better. Enjoy.

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