Item description for Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen...
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.
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Est. Packaging Dimensions: Length: 7.72" Width: 5.12" Height: 0.71" Weight: 0.44 lbs.
Release Date Apr 1, 2007
Publisher Cyan Communications
ISBN 1904879993 ISBN13 9781904879992
Availability 0 units.
More About Andy Maslen
Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organizations to help them build sales and profits using the written word. He is the author of "Write to Sell" (Marshall Cavendish). He lives in Salisbury.