Item description for The Anonymous Elect: Market Research Through Online Access Panels by Andrei Postoaca...
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies? A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
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Est. Packaging Dimensions: Length: 9.45" Width: 6.14" Height: 0.79" Weight: 0.97 lbs.
Release Date Jan 23, 2006
ISBN 354029029X ISBN13 9783540290292
Availability 64 units. Availability accurate as of Jan 16, 2017 10:18.
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Prior to this book I had read `Analysis of Panel Data' by Cheng Hsiao, Andrew Chesher, Matthew Jackson but that book was more academic, and dealt more with traditional panels, and `longitudinal panels' (data that follows a given sample of individuals over time).
Andrei Postoaca's book on the other hand is more relevant for the other 95% of research, which is more often than not conducted Online these days with dynamic panels. Andrei is clear and honest and covers important issues from sample quality to costs/margins.
The book definitely deserves to be included in the serious marketing researchers library.
Thank You Andrei
Tom Anderson - Managing Partner Anderson Analytics, LLC