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The Anonymous Elect: Market Research Through Online Access Panels [Hardcover]

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Item description for The Anonymous Elect: Market Research Through Online Access Panels by Andrei Postoaca...

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?
A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Item Specifications...

Pages   157
Est. Packaging Dimensions:   Length: 9.45" Width: 6.14" Height: 0.79"
Weight:   0.97 lbs.
Binding  Hardcover
Release Date   Jan 23, 2006
Publisher   Springer
ISBN  354029029X  
ISBN13  9783540290292  

Availability  64 units.
Availability accurate as of May 26, 2017 05:34.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Special Features > Formats
2Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
3Books > Subjects > Business & Investing > Economics > General
4Books > Subjects > Business & Investing > Economics
5Books > Subjects > Business & Investing > General
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
7Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems
8Books > Subjects > Computers & Internet > General
9Books > Subjects > Computers & Internet > Home & Office > Internet > Online Searching
10Books > Subjects > Reference > Words & Language > Communication

Reviews - What do customers think about The Anonymous Elect: Market Research Through Online Access Panels?

Current Info on Online Marketing Research Panels  Mar 6, 2006
I just started reading this book this weekend and I have been very happy so far. It's on a topic that almost nothing has been written about, and importantly it is CURRENT © 2006! So much of what little is out there is too old.

Prior to this book I had read `Analysis of Panel Data' by Cheng Hsiao, Andrew Chesher, Matthew Jackson but that book was more academic, and dealt more with traditional panels, and `longitudinal panels' (data that follows a given sample of individuals over time).

Andrei Postoaca's book on the other hand is more relevant for the other 95% of research, which is more often than not conducted Online these days with dynamic panels. Andrei is clear and honest and covers important issues from sample quality to costs/margins.

The book definitely deserves to be included in the serious marketing researchers library.

Thank You Andrei

Tom Anderson - Managing Partner
Anderson Analytics, LLC

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