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Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter [Hardcover]

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Item description for Electronic Customer Care: Die Anbieter-Kunden-Beziehung im Informationszeitalter by Andreas Muther...

Electronic Customer Care (ECC) ist seit Erscheinen der zweiten Auflage ein Bestseller fr Softwareanbieter geworden. Unter dem Begriff Customer Relationship Management (CRM) bieten boomende Firmen Lsungen zur Optimierung der Kundenprozesse an. Sie werben mit hoher Kundenzufriedenheit und reduzierten Kosten. Auch traditionelle Softwaregiganten beginnen, Lsungen im Bereich Marketing, Sales und Service zu vermarkten. Fr viele Unternehmen allerdings ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Auf was mssen Unternehmen achten, wenn sie CRM-Projekte starten? Wichtig ist es, vom Kundenbedrfnis auszugehen und die Kundenbeziehung ganzheitlich zu betrachten. Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen fr CRM-Projekte. Die dritte Auflage nimmt neue Themen wie e-Marktpltze in die Betrachtungen auf und bietet einen aktuellen berblick ber fhrende CRM-Anbieter.

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Item Specifications...

Pages   155
Est. Packaging Dimensions:   Length: 9.45" Width: 6.14" Height: 0.55"
Weight:   0.93 lbs.
Binding  Hardcover
Release Date   Apr 11, 2001
Publisher   Springer
ISBN  3540413324  
ISBN13  9783540413325  

Availability  77 units.
Availability accurate as of Oct 28, 2016 04:20.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

This item is restricted to one per order.

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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Industries & Professions > Customer Service
5Books > Subjects > Business & Investing > Management & Leadership > Management
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
7Books > Subjects > Computers & Internet > General

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