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Informationsintegration bei der Produktbeurteilung: Eine empirische Studie unter besonderer Berücksichtigung der Produkvertrautheit und des Produktinvolvements (Konsum und Verhalten) [Paperback]

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Item description for Informationsintegration bei der Produktbeurteilung: Eine empirische Studie unter besonderer Berücksichtigung der Produkvertrautheit und des Produktinvolvements (Konsum und Verhalten) by Andreas Enders...

Ausgangspunkt sind die Forschungsdefizite im Forschungsbereich "Informationsintegration bei der Produktbeurteilung": Die Art der Informationsintegration ist bisher ungeklrt, die Wirkungsweise verschiedener Determinanten der Art der Informationsintegration ist weitgehend unbekannt und Hinweise zur Gestaltung des Marketing-Mix fehlen. Im Mittelpunkt steht daher die Beantwortung der folgenden Forschunsgfragen: 1. Zu welcher Art der Informationsintegration tendieren die Konsumenten?
2. Wie beeinflussen bestimmte Determinanten die Art der Informationsintegration?
3. Welche praktischen Konsequenzen resultieren aus der Art der Informationsintegration fr die Gestaltung des Marketing-Mix?



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Item Specifications...


Pages   284
Est. Packaging Dimensions:   Length: 9.1" Width: 6.1" Height: 0.8"
Weight:   1 lbs.
Binding  Softcover
Release Date   Aug 19, 1997
Publisher   Physica-Verlag Heidelberg
ISBN  3790810304  
ISBN13  9783790810301  


Availability  97 units.
Availability accurate as of Mar 30, 2017 12:56.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Foreign Language Books > German > All German Books
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General



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