Item description for Conjoint Measurement: Methods and Applications by Anders Gustafsson...
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
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Est. Packaging Dimensions: Length: 9.4" Width: 6.4" Height: 1.1" Weight: 1.35 lbs.
Release Date Nov 28, 2007
ISBN 3540714030 ISBN13 9783540714033
Availability 85 units. Availability accurate as of Feb 23, 2017 06:12.
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More About Anders Gustafsson
Anders Gustafsson teaches service quality management at Karlstad University, Sweden. He is a research leader at the Service Research Center, working on topics such as technology readiness, user-driven service development, and customer orientation. Michael D. Johnson is the D. Maynard Phelps Professor of Business Administration and professor of marketing at the University of Michigan Business School. He has been instrumental in the development of national satisfaction indices around the world. He teaches services marketing management in the Michigan MBA program. Johnson and Gustafsson are the authors of UMBS best-selling book "Improving Customer Satisfaction, Loyalty, and Profit," from Jossey-Bass.
Anders Gustafsson has an academic affiliation as follows - Univ. of Karlstad, Sweden University of Karlstad, Sweden University of.
Reviews - What do customers think about Conjoint Measurement: Methods and Applications?
much below expectations Jun 8, 2004
No explanation of conjoint analysis basics, no logical sequance of chapters, in other words in drastic need of improvement
Avoid at all costs! Mar 30, 2002
This -- unfortunately -- is a terrible book. It is badly in need of editing. It is obvious from the authors' introductory chapter that their command of the English language is marginal at best. It would have helped to have a native English speaker review the manuscript before publication. Even worse, the level of the contributed papers varies so widely that this book cannot serve as either an introduction or as a survey for knowledgable readers. I was hoping that at least one paper would explain the basics of conjoint analysis. But most of the authors either avoided technicalities, or else assumed that readers were already familiar with the model and its variants. Not one of them bother to explain the terminology, to write down a model clearly and succinctly, and to explain how the analysis works. Overall, this was quite a disappointing book
Conjoint Measurement - Review Jun 1, 2000
This is an excellent book on Conjoint Analysis. It was easy to read and understand.