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CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management [Paperback]

By Reiss (Author)
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Jossey-Bass Nonprofit and Public Management Series - Full Series Preview
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Item description for CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management by Reiss...

In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day.
In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience.

Citations And Professional Reviews
CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management by Reiss has been reviewed by professional book reviewers and journalists at the following establishments -
  • Reference and Research Bk News - 02/01/2001 page 96

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Item Specifications...

Studio: Jossey-Bass
Pages   176
Est. Packaging Dimensions:   Length: 9.06" Width: 5.94" Height: 0.57"
Weight:   0.73 lbs.
Binding  Softcover
Release Date   Sep 26, 2000
Publisher   Jossey-Bass
ISBN  0787952419  
ISBN13  9780787952419  

Availability  135 units.
Availability accurate as of May 22, 2017 11:59.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Reiss

Register your artisan biography and upload your photo! ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.

Reiss has published or released items in the following series...
  1. Jossey-Bass Nonprofit and Public Management Series

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities
3Books > Subjects > Business & Investing > Management & Leadership > Management
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Reviews - What do customers think about CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management?

A First-Aid Kit: Not Comprehensive Medical Teatment  Feb 21, 2001
This book is a collection of forty-six 3-page vignettes arranged into chapters on major challenges facing a nonprofit: marketing, public relations, making a special event work well, board issues, soliciting corporate donors, etc. The stories, many drawn from New York City-area nonprofits, are designed to show how the profiled organization faced a challenge, planned a response, and achieved a result. Challenge, plan, and result -- "CPR."

Each vignette uses the "CPR" format, followed by "questions to ask" (if you're facing the same challenge), "lessons learned," and "last word," usually a one-sentence summation of the "moral" of the story.

All kinds of organizations are profiled, and it was fun to see CharityChannel regulars as Lynn Shaftic-Averill among the experts sought for their expertise and "war stories." "The Pig that Saved the 'Y'" chronicles the success of the YWCA of the Tonawandas in staving off financial collapse. They used a board member's connection with a local nonprofit theater to arrange for a benefit showing of the movie "Babe" as a joint fundraiser, and the 'Y' was saved from serious and imminent financial danger. The film showings are now annual fundraising events.

Like the first-aid kit on the cover, the book contains a lot of tools that are specific to a situation. Just as you wouldn't use all the tools in the first aid kit at the same time, the book is best read sporadically, almost as a reference manual, when you're looking for help or inspiration.

Unfortunately, also like the first-aid kit, the book is unable to provide comprehensive relief, or information, for the patient/reader seeking assistance. To say that the book uses a "band-aid" approach sounds pejorative, but it really isn't. Band-aids are important tools, as are many of the stories in the book. However, people buying this book believing that they'll find the answers for an organization in trouble will be disappointed.

CPR for Nonprofits is a good "ready-reference" book for stimulating ideas and brainstorming, best read in small doses over time. If symptoms persist, you'll need to look elsewhere for additional help.


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