Item description for Well-Written and Red: The Story of the Economist Poster Campaign by Alfredo Marcantonio...
Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.
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Est. Packaging Dimensions: Length: 1.25" Width: 11.75" Height: 8.25" Weight: 3.8 lbs.
Release Date Sep 1, 2006
Publisher Harriman House
ISBN 1905641028 ISBN13 9781905641024
Availability 0 units.
More About Alfredo Marcantonio
Alfredo Marcantonio was advertising manager of Volkswagen GB during the early seventies. Inspired by DDB's work on the account, he left to be a copywriter in 1974. Marc went on to become a successful Creative Director and has worked in many of Britain's most popular campaigns. Including Hamlet Cigars, Heineken, BMW and Carling Black Label.