Item description for Collaborative Customer Relationship Management: Taking CRM to the Next Level by Alexander H. Kracklauer, D. Quinn Mills, Daniel Quinn Mills & Dirk Seifert...
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
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Est. Packaging Dimensions: Length: 1" Width: 6.5" Height: 9.25" Weight: 1.2 lbs.
Release Date Sep 17, 2003
ISBN 3540002278 ISBN13 9783540002277
Availability 0 units.
More About Alexander H. Kracklauer, D. Quinn Mills, Daniel Quinn Mills & Dirk Seifert
Reviews - What do customers think about Collaborative Customer Relationship Management: Taking CRM to the Next Level?
A must read!!! Feb 27, 2004
Read this book if you wish to know how collaboration based partnership concepts like CPFR, ECR, CCRM etc will rule management approaches. This is the way forward....
Harvard Editors Are Taking CRM To a New Level Nov 4, 2003
Great Book, great value. It really seems Harvard is catching up with Wharton, Kellog and other marketing champions in the academic area. This book is outstanding; it links theory and business life nicely - the case studies do their work...You can read about the newest developments in the CRM field (mass customization, collaborative customer relationship management and category management, VMI and CPFR) and you understand how to boost your business. Just do the things the other companies displayed in the book did...