Newsletter   Secure Checkout   View Cart (0 items)  
Search:    Welcome Guest! Save up to 30-40% on most items with our awesome everyday discounts!

Collaborative Customer Relationship Management: Taking CRM to the Next Level [Hardcover]

By Alexander H. Kracklauer (Editor), D. Quinn Mills (Editor), Daniel Quinn Mills (Editor) & Dirk Seifert (Editor)
Our Price $ 111.86  
Retail Value $ 119.00  
You Save $ 7.14  
Item Number 235025  
Buy New $111.86
Quantity:
Available on the Internet only.

Item description for Collaborative Customer Relationship Management: Taking CRM to the Next Level by Alexander H. Kracklauer, D. Quinn Mills, Daniel Quinn Mills & Dirk Seifert...

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.





Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!

Item Specifications...


Pages   273
Est. Packaging Dimensions:   Length: 1" Width: 6.5" Height: 9.25"
Weight:   1.2 lbs.
Binding  Hardcover
Release Date   Sep 17, 2003
Publisher   Springer
ISBN  3540002278  
ISBN13  9783540002277  


Availability  133 units.
Availability accurate as of Mar 29, 2017 08:56.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.


More About Alexander H. Kracklauer, D. Quinn Mills, Daniel Quinn Mills & Dirk Seifert


Register your artisan biography and upload your photo! Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.



Product Categories

1Books > Subjects > Business & Investing > Economics > General
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Industries & Professions > Customer Service
4Books > Subjects > Business & Investing > Management & Leadership > Management



Reviews - What do customers think about Collaborative Customer Relationship Management: Taking CRM to the Next Level?

A must read!!!  Feb 27, 2004
Read this book if you wish to know how collaboration based partnership concepts like CPFR, ECR, CCRM etc will rule management approaches. This is the way forward....
 
Harvard Editors Are Taking CRM To a New Level  Nov 4, 2003
Great Book, great value. It really seems Harvard is catching up with Wharton, Kellog and other marketing champions in the academic area. This book is outstanding; it links theory and business life nicely - the case studies do their work...You can read about the newest developments in the CRM field (mass customization, collaborative customer relationship management and category management, VMI and CPFR) and you understand how to boost your business. Just do the things the other companies displayed in the book did...

I really recommend this book!

 

Write your own review about Collaborative Customer Relationship Management: Taking CRM to the Next Level



Ask A Question or Provide Feedback regarding Collaborative Customer Relationship Management: Taking CRM to the Next Level


Item Feedback and Product Questions
For immediate assistance call 888.395.0572 during the hours of 10am thru 8pm EST Monday thru Friday and a customer care representative will be happy to help you!

Help us continuously improve our service by reporting your feedback or questions below:

I have a question regarding this product
The information above is incorrect or conflicting
The page has misspellings or incorrect grammar
The page did not load correctly in my browser or created an error.

Email Address:
Anti Spam Question. To combat spammers we require that you answer a simple question.
What color is the sky?
Leave This Blank :
Do Not Change This Text :



Add This Product Widget To Your Website

Looking to add this information to your own website? Then use our Product Widget to allow you to display product information in a frame that is 120 pixels wide by 240 pixels high.

    Copy and paste the following HTML into your website and enjoy!



Order toll-free weekdays 10am thru 10pm EST by phone: 1-888-395-0572 (Lines are closed on holidays & weekends.)
Customer Service | My Account | Track My Orders | Return Policy | Request Free Catalog | Email Newsletter


Resources
Gift Certificates
RSS Feeds
Corporate
About Us
Contact Us
Policies
Terms Of Use
Privacy Policy