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Japanese Beauties: Vintage Graphics, 1900-1970 (Icons) [Paperback]

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Item description for Japanese Beauties: Vintage Graphics, 1900-1970 (Icons) by Alexander Gross...

Geisha goddesses and more Representing the Japanese ideal of beauty, the woman featured in these colorful illustrations and photographs beam with reassuring smiles and glowing complexions. Though haircuts and clothing styles changed through the years, the women's faces have retained the same familiar features.

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Item Specifications...

Pages   192
Est. Packaging Dimensions:   Length: 7.7" Width: 5.6" Height: 0.6"
Weight:   0.85 lbs.
Binding  Softcover
Release Date   Mar 1, 2004
Publisher   Taschen
ISBN  3822831239  
ISBN13  9783822831236  

Availability  0 units.

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15Books > Subjects > Arts & Photography > Graphic Design > Pop Culture
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17Books > Subjects > Nonfiction > Social Sciences > Popular Culture

Reviews - What do customers think about Japanese Beauties: Vintage Graphics, 1900-1970 (Icons)?

The use of the female beauty to sell products to Japanese people  Jul 4, 2007
Every culture has a different definition of female beauty and in this book; you see what the Japanese consider the ideal human female form. Most of the illustrations are advertisements, where a woman is used as the centerpiece in order to pitch a product. While sex appeal is obviously a component, the sexual aspects are much more subtle. Most of the images show the woman from the waist or higher up to the top of the head. When the chest appears in an image, breasts are so de-emphasized that without the head, it would be difficult to determine if the person being depicted even had breasts. There is very little flesh exposed, it is a rare image that even shows a bare shoulder. The faces of the women are generally much whiter in texture than is normal, bright red lipstick is the norm. Overall, it is interesting to note the differences between how women have been used in advertisements in Japan and the United States.
Eastern glamor  Apr 26, 2004
Taschen continues their inexpensive pictorial Icons series with this edition devoted to Far Eastern ladies taken from Japanese printed material. It covers images from 1900 to 1970 and basically concentrates on faces but the surrounding Japanese typography and graphics are also included from the original printed source.

Author Alex Gross writes in the introduction that the use of women in print took off in the Taisho period (1912 to 1926) and it became common to see smiling beauties used to sell products. By the sixties, as in the West, glamour was a standard ingredient to promote anything but because of many years of American forces occupation advertising and marketing developed a sort of hybrid East West beauty.

As is usual with the Icon series there are no captions to the dozens of pictures so you'll just have to guess what faces belong to ads, posters, packaging or magazine covers but it is clear looking through the pages to see the changes from a traditional looking Japanese beauty (the hairstyle is a giveaway) to a more modern looking miss.

This all-color little paperback will interest designers and pop culture fans.


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