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The Business Podcasting Bible: Wherever My Market Is... I Am [Paperback]

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Item description for The Business Podcasting Bible: Wherever My Market Is... I Am by Paul Colligan, Alex Mandossian & Mark Victor Hansen...

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relationships with customers. Each chapter uses case studies to cover a different aspect of podcasting. Topics range from podcast metrics to premium and sponsored podcast models to such nuts-and-bolts concerns as how to syndicate a podcast and what kind of equipment is necessary for setup. The book includes informative sidebars, statistics, easy-to-read charts and graphs based on the authors? proprietary research, along with a glossary, resource appendix, and links to Web resources.

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Item Specifications...

Pages   320
Est. Packaging Dimensions:   Length: 0.5" Width: 5.75" Height: 8.5"
Weight:   1.02 lbs.
Binding  Softcover
Release Date   Sep 2, 2006
Publisher   Morgan James Publishing
ISBN  1933596376  
ISBN13  9781933596372  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Business Life > Communication > Meetings & Presentations
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Direct
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing

Reviews - What do customers think about The Business Podcasting Bible: Wherever My Market Is... I Am?

A description of business podcasting...and nothing more.  Dec 3, 2007
This book will be appreciated by whose who are searching for a panoramic of actual business podcasting situation. Unfortunately, it doesn't give really useful advices for a business podcasting creation, but just a description of "what's happening around". By the way, all the promised "free content" simply doesn't exist (for admission of Paul Colligan himself).
Great content--pity about the book design  Aug 28, 2007
I hadn't gotten very far into The Business Podcasting Bible before concluding that the book designer should be hauled out and shot. The book is very difficult to read, not because of the writing but because of the way it's put together. The font for the main text ought to be called "eyestrain." It's plenty large enough, but seems to vibrate on the page. (Being able to see the text on the other side doesn't help, either.) Given that one person in eleven is subject to migraines, as I am, headache-provoking print is not a good investment.

The sans-serif font in the sidebars is actually easier on the eyes, the graphic design truism about not using sans-serif fonts for long blocks of printed text notwithstanding. But the sidebars themselves are maddening, because most of them run to several pages. A sidebar is an eye-catching thing, particularly when set off with a shaded background and a different font. It distracts from the main text. In order to finish reading the sidebar, I had to go forward several pages, then come back and read the rest of the main text--or read the main text first, and then come back for the sidebar. Either way, it created a lot of work, and it interrupted the flow of ideas, making it very hard to take in the information the authors were trying to impart.

I also found it jarring that the word "podcast" was capitalized and often used instead of the word "podcasting." We don't capitalize "radio" or "television" or "film," so I can't think why we should capitalize "podcast."

These formatting issues are a terrible pity, because Paul Colligan and Alex Mandossian have some great things to say about podcasting for--and as--a business. I've been a regular listener to Marketing Online Live, where most of these ideas were previewed, for years. Colligan and Mandossian are probably the ultimate authorities on making money with your podcast, because they've used everything they tell you about in their own businesses.

This is not a technical how-to book about podcasting. If you want to know how to record and edit your podcast, set up your feed, and so forth, read Podcasting for Dummies or How to Do Everything with Podcasting. If you want to know about dead-time learning, teaching your audience to consume podcasts, premium podcasting, and monetization, read this book.

Better yet, buy the book and download the bonus audio you get from the member site (instructions on page 77). It's a sight easier to take in than the printed version (so to speak). The member site hasn't been all that active lately, but the recordings of the LA an Orland Podcasting Secrets Workshops contain tons of helpful tips, and Paul Colligan's "Picking Your PodcastTopic - 17 Questions You Must Ask Yourself" is not to be missed.

It's probably worth the 20 bucks just to get the audio downloads, but my recommendation would be to wait and see whether they overhaul the next edition to be more readable. It would be easy enough to solve the layout problem by incorporating those long sidebars into appropriate parts of the main text, saving sidebars for short tips, and to pick a better font and thicker paper.

Or go back and listen to all the archives of the Marketing Online Live podcast, which covers most of these topics. And whether or not you download the earlier episodes, subscribe now if you have any interest at all in podcast monetization.

Sallie Goetsch, The Podcast Asylum
$$$ Expanding a business with podcasts - what a concept $$$  Jun 28, 2007
I was thrilled to find out that there is a process and methodology for using a high tech trendy device like an iPod or other MP3 portable player to help expand my businesses. The Podcasting Bible processes and the thinking and wisdom behind it.

Alex and Paul have done a masterful job of removing the "geeky-ness" and hype of this media and giving it a more purposeful business orientation.

The Podcasting Bible is a great crossover book bridging tech with business. I'd recommend it to anyone desiring to expand or enhance their business by using a hot new tech trend.
Without the Bible I was lost!  Jun 8, 2007
I was taking the Podcast Training and I kept getting lost in the terminology that Paul and Alex were using. However, I was not alone and I was reminded one class by Paul and/or Alex to use the Podcast Bible to get myself straigthened out with the words. As a member, I was able to download it and really get into what words they had defined.

You see misunderstood words will cause you to fail in a career change and in life. By having the words defined in an easy explanation, I was able to hear more of the information in the following classes. Even during the class, Paul and Alex defined the words for the actions to be taken in that class.

We are speaking another language when we are using Internet-eze terminology. I spent almost a year learning basic terms, where Paul and Alex had all those definitions and the newest ones in one easy book. Yes, it can be used as your online/podcast bible.

Stop fighting learning. Join the flow and get with the learning curve. You deserve all the help you can get. Buying the book will help you get out of the fog and into action.

Patricia Lewis
Prinicple Based Information  Jun 5, 2007
The Business Podcasting Bible provides a solid baseline for understanding how to use the Podcast medium for expanding and enhancing your business. As a business owner, I was looking for a way to understand how to leverage podcasting to support my business. The examples and discussions used in the book delivered the information I needed to start including podcasting in my marketing plan. The mix of technology and marketing information is presented in a way that most business owners will find extremely consumable. If you are looking to understand this new marketing venue for your business... Start Here!
The Business Podcasting Bible: Wherever My Market Is... I Am


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