Item description for The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries & Jack Trout...
Overview Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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More About Al Ries & Jack Trout
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
Al Ries currently resides in Atlanta, in the state of Georgia.
Reviews - What do customers think about The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!?
Another Marketing Bible Mar 13, 2008
Now this is one of the most simple books I've ever read on the subject, but it's chock full of the true rules on marketing.
Some might say it's a slap in the face or without substance but the TRUTH is that these are very simple laws, and if applied correctly will help one be able to market.
I always refer to this book when launching a new clients product. Of course, you can't market without research and many other things, but if you apply these simple laws to your research and creative content, you will do well. So the truth is it's simple. It's not rocket science and it can be done..
Essential reading for entrepreneurs and sales people Oct 20, 2007
I am not a marketer, but getting marketing right is critical. If an entrepreneur or sales person reads only one book on marketing, this would be it.
Trout and Ries write the laws on marketing Sep 27, 2007
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can't ignore the law.
Timeless laws Jul 14, 2007
Although this book is rather old, and was written before the online era, these marketing laws are timeless and should be etched in to the mind of every marketer. Highly recommended, even in 2007.
Still A Great Book May 20, 2007
Although it was written in 1994, this book holds strong as an good resource for marketing professionals. It is a fun and fast read that will get you focused on what you need to be doing to be a successful marketer.